With the goal of connecting with the gaming community, Walmart becomes the first brand to use Video Quests to bring players into its own custom Discord server experience, complete with an exclusive in-game reward.
Results
Overview
Walmart's goal was to connect with player audiences and showcase the brand’s innovation in gaming, moving beyond their traditional retail identity. To achieve this, Walmart worked with the Moonrock media team to co-pilot Discord’s first-to-market Video Quest driving to a dedicated server, with users receiving an exclusive in-game reward for completion.
Objective
Strengthen Walmart’s brand connection to gaming culture through a branded experience that incentivized Discord users to engage with the Walmart Skyward community, a custom Discord server.
Solution
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The Video Quest invited users to join the Walmart Skyward server, seamlessly transitioning them from passive viewers into active participants. Upon completing the video, users earned Marty the Hippo, a custom designed in-game pet. This format allowed Walmart to offer tangible value while increasing time spent with the brand.
Reward
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Users who watched the Video Quest to completion earned an exclusive in-game pet: Marty the Hippo.
Results
The Walmart Skyward Video Quest successfully transitioned viewers into active participants. With over 513K completed views and 178 days of total watch time, the campaign exceeded benchmarks and drove strong engagement. This success translated to player action, with a 98% redemption rate for the Marty the Hippo code, viewed by over 500,000 Discord users.
